Posterus – the evolution of online blogging?

28 11 2009

Today I finally got around to looking at Posterus, I even sent it an email copy of a recent blog post. Result, my email is now blogged at Posterus.

If you look at the breadth of social media applications on the interweb you can see how life consuming it would be to post to even half of them on anything like a regular basis. This is why we see an ever increasing number of ‘clients’ and ‘sites’ that offer to take our musings and pass them on, on our behalf, to each and every service they support and we authorise them to. In reverse there are as many sites and services that aggregate posts and present back to us a tailored and filtered view of things we find of interest above the background that is the white noise of social media.

To me Posterus represents a natural evolution, it takes the simple blog concept and makes posting simple. Send it an email, you don’t need to sign up, just send it an email. Traditionalists can sign up and set up their site, but you can just email it something. Go on try it, send an email about what toothpaste you use to post@posterous.com, your toothpaste preferences are now blogged.

This in itself isn’t particularly impressive but if I instruct Posterus accordingly it will post to pretty much the rest of the social media world as well, all from my one email. So Posterus can become the central hub of my social media posting world, write once and once only. My random scribblings of totally pointless rubbish can now be made so much easier, email Posterus and let it twitter it, facebook it, and so on. Its like spray painting the underpass with graffiti then having a little army of vandals go and spray paint your message every where else.

Once you’ve posted you can follow the returned email and go claim your blog, set it up, theme it, make it yours. Much like you would do with any other blog really.

At this point I have three thoughts on this

1. This is fantastic and I really like it

2. What happens when my blog is fed to every thing else and then aggregated back, do the aggretators count the content once or many times?

3. How much fun is it going to be to add the post@posterus.com address to the emails at work and watch the enhanced carnage of the ‘reply to all’ button

http://stevewardell.posterous.com/posterus-the-evolution-of-online-blogging